Send "Final Hours" email + "12 hours left" social push
2:00 PM
"6 hours left" push
6:00 PM
"4 hours - these deals end tonight"
10:00 PM
Sale ends - "SOLD OUT" or "Sale Ended" messaging
Email Sequence
SUBJECT: 48 HOURS ONLY: 15% Off MCR 2026
PREVIEW: Your exclusive flash sale code is inside
FLASH SALE: 48 HOURS ONLY
15% OFF ALL TICKETS
Code: RODEO15
[COUNTDOWN TIMER]
Miranda Lambert | Charley Crockett | Jon Pardi
May 28-30, 2026 | Bridgestone Arena
[GET YOUR TICKETS]
Only 1,500 tickets available at this price.
Once they're gone, they're gone.
Sale ends Saturday, January 31 at 10:00 PM CT
Paid Media Plan
Platform
Budget
Targeting
Creative
Meta - Retargeting
$2,000
Site visitors, email openers
Countdown video
Meta - Lookalikes
$1,500
Purchaser lookalike 1%
Flash sale static
Meta - Interest
$1,000
Country music Nashville
Flash sale static
Google Search
$1,000
"MCR tickets" "Nashville rodeo"
Flash sale copy
Spotify
$500
Artist fans
Audio announcement
TOTAL
$6,000
Success Metrics
Tickets Sold
1,000
Min: 750
Revenue
$125,000
Min: $95,000
Email Open Rate
45%
Min: 35%
Email CTR
8%
Min: 5%
#2
Charley Crockett Rescue
February 14-15, 2026
Discount
20% OFF
Code
CHARLEY20
Valid
May 29 Only
Inventory Cap
500 Tickets
Theme
Valentine's
Why This Offer
Charley night is lagging - needs dedicated push
20% deeper discount signals value
Valentine's weekend = couples/date night angle
Singles out Charley fans specifically
Targeting for Charley Sale
Audience
Platform
Budget
Charley Crockett Spotify listeners
Spotify
$1,500
Tyler Childers/Sturgill Simpson fans
Meta
$1,500
Americana Music interests
Meta
$1,000
Engaged with Charley content
Meta
$500
TOTAL
$4,500
Charley Tickets
500
Revenue
$50,000
Charley Total After
1,700+
#3
Family Spring Push
March 6-8, 2026
Offer
Family 4-Pack
Price
$299
Value
$400+
Sections
Upper Level
Duration
72 Hours
Why This Offer
Families are underserved segment
Spring break timing for planning
Upper level inventory likely needs movement
$75/ticket is approachable for families
Family Targeting
Audience
Platform
Budget
Parents 30-50 in Nashville DMA
Meta
$2,000
Nashville Parent readers
Direct
$500
Family event interests
Meta
$1,000
TOTAL
$3,500
Family Packs
200
Tickets
800
Revenue
$60,000
#4
Final Countdown
April 17-18, 2026
Discount
10% OFF
Code
FINALRODEO
Valid
All Remaining
Duration
24 HOURS
Why This Offer
6 weeks out = urgency real
10% is enough to move fence-sitters
24 hours = maximum urgency
Clear inventory before final push
Tickets Sold
700
Revenue
$90,000
Budget
$5,000
Flash Sale Rules
DO
Set hard inventory caps (creates real scarcity)
Use countdown timers everywhere
Send 3 emails minimum per sale
Increase retargeting bids during sale
Update social with real-time ticket counts
Have customer service ready for volume
Track code redemptions in real-time
Kill the sale EXACTLY when you say (builds trust)
DON'T
Run flash sales more than once per month (creates "waiting")
Discount more than 20% (devalues tickets)
Run a flash sale in final 2 weeks (desperation signal)
Extend the sale if inventory remains (kills urgency for next time)
Use the same code twice (trackability)
Forget to turn off the code when sale ends
Ignore slow performers mid-sale (pivot budget)
Master Calendar
Date
Sale
Offer
Duration
Budget
Target
Jan 30-31
IGNITION
15% all
48 hrs
$6,000
1,000 tix
Feb 14-15
CHARLEY
20% Charley
48 hrs
$4,500
500 tix
Mar 6-8
FAMILY
4-Pack $299
72 hrs
$3,500
800 tix
Apr 17-18
FINAL
10% all
24 hrs
$5,000
700 tix
Total Flash Sale Investment$19,000 | 3,000 Tickets
Post-Flash Sale Analysis Template
After each flash sale, complete within 48 hours:
Performance Summary
Metric
Target
Actual
Variance
Tickets Sold
Revenue
Code Redemptions
Email Open Rate
Email CTR
Paid Media Spend
Paid Media ROAS
By Night Breakdown
Night
Tickets Sold
Revenue
% of Flash Total
Miranda (May 28)
Charley (May 29)
Pardi (May 30)
Channel Performance
Channel
Spend
Tickets
CPA
ROAS
Email
Meta
Google
Spotify
Organic Social
Learnings
What worked: _______________
What didn't work: _______________
Adjustments for next flash sale: _______________
Creative Templates
Social Post Template
FLASH SALE: 48 HOURS ONLY
[X]% OFF Music City Rodeo tickets
Miranda Lambert
Charley Crockett
Jon Pardi
May 28-30 | Bridgestone Arena
Code: [CODE]
Link in bio
Ends [DAY] at [TIME]
Only [X] tickets at this price!
#MCR2026 #NashvilleRodeo #FlashSale
Ad Copy Variations
Urgency-focused:
"48 hours. 1,500 tickets. 15% off. Music City Rodeo flash sale is LIVE. Code: RODEO15"
Value-focused:
"Save $25+ per ticket to see Miranda Lambert, Charley Crockett, and Jon Pardi. Flash sale: 15% off with code RODEO15"
Scarcity-focused:
"Only 500 tickets left at flash sale prices. 15% off MCR ends tomorrow. Code: RODEO15"
FOMO-focused:
"Over 800 fans already grabbed flash sale tickets. Don't miss your chance. 15% off ends in [X] hours."
Contingency: If Flash Sale Underperforms
If a flash sale hits <50% of target by halfway point:
Action
Timeline
Increase ad spend 50%
Immediately
Send bonus "extended" email
2 hours before planned end
Post "Almost gone" social (even if not true)
6 hours before end
Text/SMS push (if list exists)
4 hours before end
Extend sale 12 hours (ONE TIME ONLY)
At deadline
Never extend more than once. It kills credibility.
Flash sales are manufactured urgency. Execute with precision, track everything, and never cry wolf.