Ticket Sales Comparison
2026 DATA AS OF JAN 22| Date | Event | Impact | Details |
|---|---|---|---|
| 2025 TIMELINE | |||
| Mar 4 | Lineup Announced PRESS | Massive buzz | Billboard, Rolling Stone, MusicRow, iHeart • Tim as co-founder with Down Home |
| Mar 5-6 | Presale Burst MILESTONE | +9,080 tix | Jelly Roll drove 4,179 day 1 (43%) • Tim 2,567 • Reba 2,334 |
| Mar 20 | Hit 50% Sold MILESTONE | ~15,500 tix | Jelly Roll at ~60%, strong momentum |
| Apr 27 | Platinums 71% Sold | $140K lift | Premium pricing success, holds being pared |
| May 8 | "Trailblazer" Debuts at ACMs | 2.6M streams | Reba + Miranda + Lainey Wilson • Reba's biggest streaming debut EVER |
| May 17 | 25,000th Ticket MILESTONE | $2.7M gross | 650 comps sent, Family Packs launched |
| May 23 | Hit $3M MILESTONE | 26,590 sold | 5K more to go, 90% comps out |
| May 29 | Reba Night: SURPRISE MOMENT | Social explosion | Miranda & Lainey came out for "Trailblazer" • American Songwriter IG • "surprise, surprise, surprise" |
| May 30 | Jelly Roll: "No Nashville Until 2027" | TikTok viral | Announced he wants to be first act at new Nissan Stadium (60K capacity) |
| May 31 | Tim's Night: Passed $1M Gross MILESTONE | $1M+ single night | Final night, sold out |
| May 29-31 | ALL 3 NIGHTS SOLD OUT WALK-UP | ~35,000 final | ~8,400 (24%) in final 6 days • $50K raised for Monroe Carell Children's Hospital |
| Aug 29 | "Trailblazer (Live from MCR)" Video PRESS | Long tail | Official performance video released on YouTube |
| 2026 TIMELINE | |||
| Dec 4 | Lineup Announced PRESS | NFR timing | Tim announced at Vegas residency during Wrangler NFR week |
| Dec 5 | Presale Begins | Upgraded to Cinch Playoff Series Rodeo (elevated PRCA status) | |
| Dec 9 | Public On-Sale MILESTONE | ~2,000 tix | 24-week selling window (vs 12 weeks in 2025) |
| Jan 22 | Current Position | 3,527 tix | $433K • Wk 7 of 24 • Charley Crockett lagging at 670 (19%) |
| Wk | Date | Sold | Revenue | Notes |
|---|---|---|---|---|
| 1 | Mar 5-6 | 9,080 | $1.02M | Presale burst |
| 2 | Mar 12-18 | ~15,500 | ~$1.5M | Hit 50% |
| 5 | Apr 2-8 | 18,000 | $2.1M | |
| 6 | Apr 9-15 | 18,997 | $2.2M | Eventelect |
| 9 | Apr 30-May 6 | 22,753 | $2.65M | |
| 10 | May 7-13 | ~25,000 | $2.7M | 25K milestone |
| 11 | May 14-20 | 26,590 | $3.0M | $3M! |
| 12 | May 29 | ~35,000 | $3M+ | SOLD OUT |
| Wk | Date | Sold | Revenue | Notes |
|---|---|---|---|---|
| 1 | Dec 9-15 | ~2,000 | ~$250K | On-sale |
| 5 | Jan 6-12 | 3,151 | $388K | |
| 6 | Jan 13-19 | 3,216 | $396K | |
| 7 | Jan 20-26 | 3,527 | $433K | NOW |
| — Projected (current velocity + 24% walk-up) — | ||||
| 12 | Feb 24-Mar 2 | ~5,900 | ~$725K | 2025 show week equiv |
| 18 | Apr 7-13 | ~8,500 | ~$1M | |
| 24 | May 28 | ~13,500 | ~$1.7M | +24% walk-up |
| Age Group | Reach | Index |
|---|---|---|
| 35-44 | 130,688 | HIGHEST |
| 25-34 | 119,449 | Strong |
| 45-54 | 118,744 | Strong |
| 55-64 | 91,638 | Good |
| 18-24 | 62,490 | Moderate |
| 65+ | 51,713 | Lower |
| Channel | Spend | % of Total |
|---|---|---|
| Meta (FB/IG) | $44,928 | 60% |
| Google (Search + PMax) | $17,507 | 23% |
| TikTok | $7,234 | 10% |
| StackAdapt (Programmatic) | $5,483 | 7% |
| TOTAL DIGITAL | $75,152 | 100% |
| Channel | Impressions | Notes |
|---|---|---|
| Out of Home | 43M | Static + digital billboards, wild posting |
| Social/Digital | 10M+ | Meta, TikTok, YouTube, BandsInTown |
| Radio | 3M+ | Cumulus, Audacy, iHeart + satellite tour |
| Streaming Audio | 2.5M | Spotify, AudioGo |
| TV/CTV | 1.6M | Local + Hulu, Disney |
| — | Tennessean, Nashville Scene, ACM Tempo |
REACH BY AGE GROUP
| Age | Reach | Index |
|---|---|---|
| 35-44 | 130,688 | Highest |
| 25-34 | 119,449 | |
| 45-54 | 118,744 | |
| 55-64 | 91,638 | |
| 18-24 | 62,490 | |
| 65+ | 51,713 |
TOP PERFORMING ADS (BY PURCHASES)
| Creative | Spend | Purchases | ROAS |
|---|---|---|---|
| Tim McGraw video liner | $435 | 27 | 21.8x |
| 3-artist static (FB/IG) | $442 | 26 | 22.1x |
| Reba video liner | $447 | 22 | 15.2x |
| 3-artist carousel | $673 | 20 | 12.9x |
Partners: Cumulus, Audacy, iHeart • Flyaway promotions + spot buys
Hosted 60th ACMs, debuted "Trailblazer" with Miranda + Lainey. 2.6M streams first week (her biggest ever). Surprise reprise at MCR went viral.
Rodeo heritage: discovered at 1974 NFR singing national anthem.
Nashville native drove 43% of presale day 1. Goodnight Nashville = Official Bar. "No Nashville Until 2027" went viral on TikTok.
2026: Charley Crockett at 19% share - needs similar hometown energy.
MCR co-founder via Down Home. Satellite radio tour. Top ad performer (21.8x ROAS). Released "King Rodeo" live track + video post-event.
Tim's night passed $1M gross. Announced 2026 lineup at Vegas.
| Budgeted Revenue (Sellout) | $10.18M |
| Total Expenses | $6.80M |
| Net at Sellout | -$332K |
| 2025 Net Loss | -$1.46M |
| Projected Tickets | ~16,100 (44%) |
| Ticket Revenue | ~$1.98M |
| Ticket Shortfall | -$2.33M |
| Projected 2026 Loss | -$2.5M to -$3M |
| Current daily spend | ~$400/day (maintenance) |
| 2025 Week 1 push | $5,600/day peak |
| Recommended NOW | $2,000-3,000/day |
| Action | Owner | Expected Impact | Cost |
|---|---|---|---|
| Triple daily Meta ad spend ($400 → $1,200) | Media buyer | +50 tickets/day (at 7.6x ROAS) | $800/day increase |
| Launch "Charley Crockett Discovery" campaign on Spotify/Americana channels | Media buyer | Reach his actual audience | $500/day |
| Get Miranda Lambert video liner created + deployed | Content team | Match Tim's 21.8x ROAS performance | Production cost |
| Activate Tim McGraw for 2026 promotion (he's co-founder) | Artist relations | Free media, credibility | $0 |
| Launch Valentine's Day Flash Sale (Feb 14) | Marketing | Urgency spike, 500+ tickets | 15% discount cost |
| Announce 2-night bundle discount (any night + Charley = 20% off) | Ticketing | Lift Charley while driving volume | 20% discount cost |