Music City Rodeo 2026

Marketing Portal

Tickets Sold

6,441

17.7% of capacity

Target Goal

28,000

77% capacity

Digital ROAS

4.22x

Above industry avg

Marketing Budget

$478K

18-week campaign

Strategy & Planning

Digital Advertising Audit

Deep analysis of every ad campaign. Shows what's working (Google Search at 12.44x ROAS), what's not (Engagement campaigns at 0x), and exactly where to shift budget. Includes projections and weekly milestones.

FOR AD PARTNERS 4.22x ROAS PROJECTIONS

18-Week Marketing Plan

Full campaign calendar with budget breakdown, phase timeline, weekly ticket targets, and trigger events.

LIVE DATA $478K BUDGET 4 PHASES

Agent Network Analysis

10 audience personas and 5 strategic agents evaluate the marketing plan with consensus scoring and recommendations.

15 AGENTS 7.2/10 SCORE

Ticket Sales Dashboard

2025 vs 2026 ticket sales comparison with daily velocity, cumulative revenue, and year-over-year performance.

2025 VS 2026 CHARTS

Data Downloads

Budget Allocation

Channel-by-channel budget breakdown with current vs. recommended allocation and expected ROAS by channel.

Campaign Performance

All digital campaign data with spend, revenue, ROAS, conversions, CPA, and recommendations for each campaign.

Weekly Targets & KPIs

19-week tracking sheet with ticket targets, digital spend, ROAS goals, CPA targets, and decision gates.

Full Marketing Plan Excel

Detailed week-by-week budget allocation, channel spend breakdown, and KPI tracking spreadsheet.

Strategy Documents

Digital Domination Strategy

The 10 no-brainer digital moves to sell 36,300 tickets. Ticketmaster Promoted, abandoned cart recovery, Meta audience tiers, Spotify targeting, and expected 11.8x ROAS projections.

$140K RECOMMENDED 11.8x ROAS ACTIONABLE

Marketing Strategy Update

Budget reallocation recommendations based on agent analysis. Close gaps in rodeo, local, corporate, and family segments.

$34K REALLOCATION GAPS IDENTIFIED

Charley Crockett Rescue Plan

Dedicated strategy to close the gap on Charley's night. Spotify targeting, Americana influencers, and alt-country media outreach.

LAGGING -900 TIX $24K BUDGET

Flash Sale Playbook

4 flash sales designed to spike velocity: Ignition (15%), Charley Rescue (20%), Family Pack, and Final Countdown. Full execution timeline.

3,000 TICKETS 4 SALES